How often have you found yourself with something to say relating to your website or business, but unable to get the word out in a convenient, affordable way? Traditional advertising doesn’t always give you the platform that you want or need. After all, what do you do if all you want is to weigh in on an issue currently in the media? Or you wish to make your customers and potential customers aware of some cause that you and your business happen to be taking part in? What if you just want to offer a fun way to increase public relations?
That is where creative blog design comes in. The biggest mistake many make in ecommerce is assuming that blogs are a personal tool for entertainment purposes only. More and more, business owners are attaching blogs to their existing companies and websites to create a new way to communicate with their target audience, or expand it to draw in a wider array of customers. Reaching a client base is only one of the benefits of creative blog design, however.
Another major benefit of blogging is what I call the ‘It’ factor. Online businesses are so similar, and it is hard to convey a sense of originality to your customers through a layout alone. Website design can only take you so far, which is where creative blog design comes in. You can really instill confidence in your products by giving a regularly updated stream of posts relating to what is going on in your company, the more personalized the better. People love entertainment, and if you can bring an element of that to the way you sell, you will have ‘It’, and a clear edge above your competitors.
The next benefit is marketing surveys. There is no better way to get an idea of how your products are doing, as well as what others can be developed, than by using a blog. Visitor comments are an invaluable resource of information, and will give you all the data you need without having to use the usual complicated statistics that can take months to gather. Imagine putting out a new brand or product and being able to get an immediate response to it. It saves time, money, effort, and will improve your marketability long-term. It also shows customers that you care about their opinions, which will always bring them back.
The last benefit is all about the numbers. SEO and similar niche marketing methods can only go so far in bringing you business, and ditto on expensive advertising. Blogs, however, are given a distinct priority in most search engines, including MSN, Yahoo, and Google. This will bump your blog results ahead of your business results, which is plenty of reason to turn to creative blog design, if only to give you more hits and traffic.
In the end blogging in and of itself may not be much more than a way for teens to express their love over the latest pop icon. But when incorporated into a business you will find that it will not only create a closer link between you and your current customers, but it will create further opportunities within your company that can boost sales, open up additional revenue, and just give you a more stable position in the world of ecommerce.
Having a Creative Blog Design is a sear